Newborns love to be cradled. But for some parents, carrying their baby all day is not feasible since their hands are not free to do much else. That’s where a baby carrier comes in handy. It allows parents to keep their newborns close to their chest while their hands remain free for bags, purses, and siblings. Baby K’tan is here with an innovative carrier, a “ready-to-wear” wrap, that is secure, comfortable, and suitable for kids with special needs.
Baby K’tan will be at the 2017 Chicago Baby Show, on August 26 and 27, at Navy Pier, when the nation’s largest show for expectant and new families comes to Chicagoland. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the Chicago Baby Show will welcome thousands of expectant and new parents from Chicago, the surrounding suburbs, and beyond!
Tickets to the Chicago Baby Show are $30 per family, and $20 per individual.
To learn more about Baby K’tan, we spoke with Tali Zipper, Vice President of Marketing.
For someone unfamiliar with Baby K’tan, how would you describe the company’s mission and core offerings?
Baby K’tan, LLC began as a family-owned business, and after 10 years, the company is still owned and operated by Michal Chesal and her business partner, Isaac Wernick.
Their flagship product, the award-winning Baby K’tan Baby Carrier, is a patented ready-to-wear wrap that allows mom or dad to wear baby in multiple positions (birth-35lbs) without any complicated wrapping or buckling. Baby K’tan continues to increase their product line with smart, simple, and stylish products designed to help promote the natural bond between parent and baby.
Tell us about Baby K’tan. When did it start and how has it evolved since then?
Baby K’tan, LLC was founded in 2007 by the Chesal and Wernick families, each raising a child with special needs. Both families began researching the best practices for healthy infant development and were quickly introduced to the world of babywearing. Using a carrier is not only practical, but also helps promote a strong parent-child bond, along with many other developmental benefits. The families experimented with various slings and carriers and combined the best features into their very own design, creating their flagship product, the Baby K’tan Baby Carrier.
With a background in marketing, Chesal soon realized that the attention she was getting for the carrier was a sign that she should take it to market.
Baby K’tan has had an amazing 10 years on the market! While the Baby K’tan Baby Carrier has grown in popularity because of its unique hybrid design, the Baby K’tan brand has relied heavily on an in-depth social media campaign to propel the brand forward. Today, the company continues to grow, expand its carrier line, and add new products to its lineup, including their smart and functional Diaper Bag, a Newborn Swaddle, and Toddler Blanket.
What are the most popular and newest products from Baby K’tan?
To date, our most popular product is our Baby K’tan original carrier. We’ve also created specialty versions of the carrier: Baby K’tan BREEZE is made of a cotton/mesh material that provides added breathability; Baby K’tan ORGANIC is made of GOTS (Global Organic Textile Standard) certified organic cotton; and Baby K’tan ACTIVE is made of a breathable hi-tech performance fabric that wicks away moisture and sweat while blocking over 90% of UVA and UVB rays. And recently, we introduced a line of cotton print carriers, including our latest print, Nautical.
We also expanded our product lines with the debut of our Newborn Swaddle and Toddler Blanket which is made of a unique, breathable cotton mesh. Of course, new products are always on the horizon!
What sets Baby K’tan apart in the baby marketplace?
We know that “babywearing” isn’t new, but our design is a fairly new concept. It’s a “ready-to-wear” wrap with a patented double-loop design that eliminates the need for straps, clips, and buckles which can be dangerous and uncomfortable for the little one. It enables caregivers to comfortably carry newborns in multiple positions and grows with the child up to 35 lbs.
What can parents expect from Baby K’tan at the Chicago Baby Show?
At the show, we will be on-site to help parents learn how to use the Baby K’tan carrier and choose their size (they can also use our sizing calculator at babyktan.com/sizing). We will show demos of all our wearing positions from newborn through toddlerhood. Parents will also get a first-hand look at our Baby K’tan Diaper Bag, featuring an innovative built-in wetbag and our all natural and breathable Newborn Swaddle. And there will be a special discount for attendees!
To learn more about Baby K’tan, check outbabyktan.com.