Parents want fast information they can trust online. Yet in the sea of countless websites that serve up false claims and assumptions, you must make sure that the website you get your information from is trustworthy and reliable. The Bump has been providing valuable, fact-based information, parenting tools and a vibrant online community for close to ten years. In addition, their mobile app is widely popular among millennial moms.
The Bump is a proud sponsor of the 2017 Chicago Baby Show. On August 26 and 27, at Navy Pier, the nation’s largest show for expectant and new families will come to Chicagoland. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the Chicago Baby Show will welcome thousands of expectant and new parents from Chicago, the surrounding suburbs, and beyond!
Tickets to the Chicago Baby Show are $30 per family, and $20 per individual.
We spoke with Julia Wang, Head of Digital Content at The Bump to learn more.
For someone unfamiliar with The Bump, how would you describe the company’s mission and core offerings?
The Bump is the fastest-growing pregnancy and parenting resource for millennial moms. We empower the millennial mom to make informed decisions, affirm her maternal instincts and help her be her best self for her family. We provide a mobile-first experience, real-time expert advice, diverse lifestyle content and time-saving tools.
Tell us about the company’s background. When did it start and how has it evolved since then?
The Bump was launched in 2008 as a resource to navigate pregnancy and parenting for women wherever they are in their journey. As we approach our 10-year anniversary, we remain committed to empowering moms (and dads) with relevant and trusted information, tools and a welcoming space to connect with one another—always in a voice that’s real, engaging, smart and judgment-free.
Today we’re doing that in a way that truly meets our busy, mobile-first users. Through The Bump mobile app, we’re on her smartphone right at her fingertips, serving just the right content timed to her parenting journey.
What are the most popular and/or newest programs from The Bump?
• We are the OG of the cute How Big Is Baby fruit, providing weekly delight for expectant parents.
• Our users can’t get enough of Inside the Bump, an exclusive 3D interactive visualization tool of baby’s growth week-by-week that let’s her learn about baby and the changes inside her body.
• Planner+ is a new feature we launched in March that empowers every expecting mom with important information about her upcoming prenatal doctor’s visits, as well as provide suggested questions to ask her doctor, so women can get the most out of each visit.
Real Answers is our Q&A platform that lets parents ask questions and get quick answers from The Bump team of vetted experts, other moms and The Bump editors.
What sets The Bump apart from other parenting/baby websites?
We tailor our advice, content and tools to meet our users, delivering timely content personalized to their pregnancy or parenting journey. And we always do it with the mission to empower her so she can ultimately make decisions she feels good about and to give her the space to celebrate this incredible life-changing moment.
To learn more about The Bump, check out thebump.com.