All parents want their babies to be happy and safe. And so does Chicco. Known for its top-rated car seats, the European brand uses scientific data from its Happiness Lab to understand what makes babies happy so it can create products that make them feel secure, comfortable, and happy. And with cutting-edge innovation that solves parents’ needs and easy to use designs combined with effortless style, parents are happy too! This year, Chicco will debut its Fit2™, a rear-facing car seat for infants and toddlers.
What’s more, Chicco will be at the Chicago Baby Show on August 26 and 27, at Navy Pier.
The nation’s largest show for expectant and new families, the Chicago Baby Showis a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the Chicago Baby Show welcomes thousands of expectant and new parents from the Chicagoland area, and beyond!
Tickets to the Chicago Baby Show are $30 per family, and $20 per individual.
We spoke with a member of the Chicco team, Kristen Mansker Henson, to learn more about the brand and what new parents can expect at the Chicago Baby Show.
For someone unfamiliar with Chicco, how would you describe the company’s mission and core offerings?
Wherever There’s a Baby™, you can find Chicco. We are committed to meeting the needs of children and bringing happiness to families all over the world. We love babies. We love making them feel secure, comfortable, and happy. And we love discovering new ways to do that. Through the help of our Happiness Lab, Chicco’s products are engineered for safety and comfort, and designed to accommodate babies throughout every stage.
Tell us about the company’s background. When did Chicco start and how has it evolved since then?
Chicco was founded in 1958 by Pietro Catelli, an inventor and a developer of pharmaceutical devices. After the birth of his son, Mr. Catelli expanded his work into the world of baby products and dedicated himself to creating better solutions for parents and babies. Since then, Chicco has grown into a global brand with a presence in 120 countries, offering everything from baby gear to nursing, toys, apparel, shoes, and baby care products. In the U.S.A., Chicco specializes in baby gear products such as car seats, strollers, highchairs, and playards.
What are the most popular and newest products from Chicco?
In the U.SA., Chicco is best known for its top-rated car seats, including the KeyFit® Infant Car Seat, NextFit® Convertible Car Seat, KidFit® Booster, and the new Fit2™ Infant & Toddler Car Seat.
What sets Chicco apart in the baby marketplace?
Design, innovation, and fashion: our designs are easy to use, our innovations (like zip-and-wash car seat covers) solve the problems of parents, and our fashions lead the styling of the entire industry.
What is the Happiness Lab?
The Happiness Lab (Osservatorio Chicco in Italian) is an Italy-based group of child care experts networked with a wider-range of specialists in infant & child health and well-being. The Happiness Lab provides insights on new product design, child care trends, and consumer research.
What can parents expect from Chicco at the Chicago Baby Show?
We’re excited to debut our Fit2™, a new kind of car seat designed with two unique positions for infants and toddlers that make it easier to stay rear-facing for the first two years. Visitors to our booth will have the opportunity for hands-on interaction with the Fit2™ along with other new innovations like the BravoFor2™ 2-Passenger Sitting/Standing Stroller, and proven products like the KeyFit®, NextFit®, Bravo® Trio System, and Polly® Highchair.
To learn more about Chicco, check out chiccousa.com.