The Contours Line Of Strollers And Baby Carriers Brings Convenience And Adaptability To Families

The Contours Line Of Strollers And Baby Carriers Brings Convenience And Adaptability To Families

Family owned and operated, Contours knows the challenges of modern families — packed schedules, chaotic schedules and always so much to do! Of course, today’s parents not want but need convenient and reliable baby gear. Contours’ products are functional yet simple. They offer strollers, booster seats, baby carriers, and other items.

What’s more, they will be at the Chicago Baby Show on August 26 and 27, at Navy Pier.

The nation’s largest show for expectant and new families, the Chicago Baby Showis a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler. From top products to trusted parenting experts, the Chicago Baby Show welcomes thousands of expectant and new parents from the Chicagoland area, and beyond!

Tickets to the Chicago Baby Show are $30 per family, and $20 per individual.


We spoke with a member of the Contours team, to learn more about the brand and what new parents can expect at the Chicago Baby Show.

For someone unfamiliar with Contours, how would you describe the company’s mission and core offerings?

At Contours, we understand that nothing is more important than family. Life is hectic, kids grow up fast, and every moment counts. We get it. Contours is dedicated to offering shopping-savvy parents baby products with innovative designs that fit parents’ ever-changing needs. We are part of a family-owned company, and we offer stroller, infant carriers, and everything in between.

Tell us about the company’s background. When did it start and how has it evolved since then?

We’re part of a family-owned company that has been in business for over 70 years, and we are dedicated to providing the best baby gear and best value in the marketplace. Our home office is located in downtown Chicago, where we started in crib bedding. The Contours brand started in the early 2000’s by offering strollers, and throughout the years, we’ve expanded our line to offer a range of baby products.

What are the most popular and/or newest products from Contours?

Contours’ most popular products are our strollers, including our double strollers – the Options and Options Elite. These award-winning tandem strollers come in a range of different fashions, and make getting around with two in two a breeze. From offering front and rear-wheel suspension, to having seats that can face in either direction, our tandem stroller is consistently recognized as the Easiest Double Stroller.

Our newest item, the Contours Love 3-in-1 baby carrier, just launched this spring – and has already been recognized with several awards by top parenting groups! Super easy to use, the Contours Love infant carrier provides beneficial skin-to-skin contact with no fabric or straps between you and your baby. The Love carrier also requires no separate inserts or accessories to accommodate newborns and provides a hip-healthy position for your little one as recommended by the Hip Dysplasia Institute. With no buckles behind your back, it is baby wearing made simple.

What sets Contours apart in the maternity and baby market?

Simply put, Contours strives to bring convenience and adaptability not found in other products. We listen to parents and provide a unique combination of features to help parents as they navigate parenthood, and because Contours is part of a family-owned and family-operated company, we truly ‘get’ families. Our goal is to combine simplicity with function – and to have fun while doing so. Also, Contours is the brand that made the adult-sized stroller that went viral last year. We will be traveling across the country, giving parents a chance to check out the stroller, so check out our Tour Stops.

What can parents expect from Contours at the Chicago Baby Show?

Parents can expect to find well-designed products that will make their lives easier! We’d love to have parents take a look at our products – and give us their feedback. We think you’ll be surprised at the little details we’ve included in all of our products. Come give our strollers a push, try on our new Love baby carrier, or check out our infant booster seat – we’d love to meet you!

To learn more about Contours, check out