Huggies Has Your Little One Covered


Huggies needs no introduction, but suffice it to say this brand is a mainstay in millions of busy parents’ and caregivers’ lives. Premier manufacturer of quality disposable diapering and cleansing products for babies and toddlers, Huggies has been a trusted household name for nearly 40 years.

Huggies will be at the 2017 Chicago Baby Show, on August 26 and 27, at Navy Pier, when the nation’s largest show for expectant and new families comes to Chicagoland. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the Chicago Baby Show will welcome thousands of expectant and new parents from Chicago, the surrounding suburbs, and beyond!

Tickets to the Chicago Baby Show are $30 per family, and $20 per individual.


To learn more about Huggies, we spoke with Josephine Severe, the company’s senior associate brand manager.

For someone unfamiliar with Huggies, how would you describe the company’s mission and core offerings?

The first time you hug your baby, the rest of the world will slowly melt away and your life will be forever changed. At Huggies®, we understand there is nothing more powerful than that moment, and that’s why every Huggies diaper and wipe is inspired by a parent’s hug. For nearly 40 years, Huggies has been helping parents provide love, care and reassurance to help babies thrive. No Baby Unhugged is Huggies’ promise to ensure babies get the care they need to thrive – from innovative everyday products, growing hospital hugger programs and specially-designed products for the tiniest babies, to diapers and wipes donations. Huggies diapers and wipes are designed to embrace babies at every moment, whether that’s bringing them home from the hospital, playing in the water, or taking their first steps.

Tell us about the company’s background. When did it start and how has it evolved since then?

Initially founded as a paper company in 1872, Kimberly-Clark’s values and consumer-centric mindset have since led the company to create many new-to-the-world consumer products that today are essential for nearly a quarter of the world’s population every day. Our Huggies brand disposable diapers were introduced nearly 40 years ago with innovative elastic at the legs. Since then, we’ve continued to introduce new innovation to the category, such as our Leak Lock® System and SureFit* design to deliver gentle protection. Families trust the Huggies brand to protect their little ones, and that’s a big responsibility we take seriously.

What are the most popular and/or newest products from Huggies?

This past February, as part of the Huggies No Baby Unhugged program to ensure every baby gets the hugs they need to thrive, we introduced a new diaper for the smallest babies—Huggies Little Snugglers Nano Preemie Diapers. Every year, more than 90,000 babies are born too early to be hugged. These diapers are made explicitly for babies weighing less than two pounds (900 grams), and are specially-designed to protect the delicate skin of premature babies, while promoting healthy growth and development. Each Huggies Little Snugglers Nano Preemie Diaper goes through a rigorous inspection process, including a 40-point hand inspection, and are individually folded and hand-packed with care for these vulnerable babies.

We are constantly innovating all of our diaper brands to provide parents with the best products to help their babies thrive. Huggies Little Movers Diapers offer our best fit for moving babies; these diapers feature our Moving Baby System with a contoured shape and Double Grip Strips to hold the diaper in place during active play. And for our new parents, we will be showcasing our Huggies Little Snugglers Diapers at the baby show, which help keep newborns’ perfect skin clean and healthy.

What sets Huggies apart from other diaper companies in the marketplace?

No Baby Unhugged is Huggies’ promise to ensure babies get the care they need to thrive, which includes:

  •  NICU products designed for the unique needs of premature babies;
  • Hospital hugger programs that help volunteers provide hugs and support for NICU babies when mom and dad can’t be there;
  • Longstanding leadership fighting diaper need, including more than 200 million diapers and wipes donations to help all babies stay clean, dry and healthy; and
  • On-going clinical research and resources like Every Change Matters™: A Guide to Developmental Diapering Care, the first review to consider diapering within the context of developmental care—including skin care, physical development, sensory elements, and bonding.

Huggies is a growing brand in hospitals, and the brand partners with NICU nurses to develop diapers and wipes that meet the specific needs of pre-term infants.

What can parents expect from Huggies at the Chicago Baby Show?

The Huggies team is excited to be part of the Chicago Baby Show! We are bringing our full line of Huggies products, brand experts to share tips and help with all diapering questions, and free goodies and Huggies Rewards points!

To learn more about Huggies, check out