Modern Eternity Brings Innovation To Maternity Wear

Modern Eternity Brings Innovation To Maternity Wear

Modern Eternity offers cleverly designed, stylish fashion that allows moms to transition from pregnancy, postpartum and beyond with ease. Modern Eternity garments range from outerwear with patented 3-in-1 maternity panel technology to nursing and maternity tops.

Modern Eternity will be at the 2017 Chicago Baby Show, on August 26 and 27, at Navy Pier, when the nation’s largest show for expectant and new families comes to Chicagoland. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the Chicago Baby Show will welcome thousands of expectant and new parents from Chicago, the surrounding suburbs, and beyond!

Tickets to the Chicago Baby Show are $30 per family, and $20 per individual.


To learn more about Modern Eternity, we spoke with Harris Dole, a member of the company’s team.

For someone unfamiliar with Modern Eternity, how would you describe the company’s mission and core offerings?

The brand Modern Eternity is about celebrating and cherishing motherhood. Our mission is to create progressive maternity outerwear and clothes which are not only comfortable, but very functional and affordable.  This is extremely empowering to women from a budget flexibility standpoint to her level of activities and lifestyle. With our products, we try and make life as comfortable and pleasant as possible during this very important time of life, which for many women can be a bit trying from both a physical and emotional standpoint.

Although there have been many advances made in fashion design through the generations, it seems the design of maternity clothes has lagged significantly. Modern Eternity’s patented 3 in 1 maternity panel technology permits its outerwear to be worn both pre-natal and post-natal. It promotes Mother Baby attachment and closeness when worn with a sling or carrier.

Fashionable styles ensure that our products are not a responsible maternity purchase, but a proper well thought out longer term investment in a wearable design piece with the additional extra of a maternity function. Our core offerings consist of winter maternity coats and lightweight maternity jackets. We have coats for multiple varied lifestyles. From lightweight jackets to waterproof fabrics, to full on cold protection down filled parkas, all of our outerwear is constructed to offer optimum protection from the elements in whichever consists of ones activities.We also offer maternity and nursing tops, nursing dresses, leggings and joggers. We tend to keep our designs classic and very affordable, so they can be accessible to a wide customer base.

Tell us about the company’s background. When did it start and how has it evolved since then?

The team at Modern Eternity has over30 years of combined design and manufacturing experience in outerwear. From Canada, with extreme cold and snowy winter weather, quality dependable outerwear is not only a fashion statement but can also be a question of survival.  Developing a quality coat at a reasonable price was an essential purpose of our ideals since our companies inception.

Both founders and designers within the company discovered the beauty of life and the lack of affordable, functional, and stylish maternity clothes on the market. The normal progression of development followed its course and through a combination of design and pragmatism, as well as applied research in cold Canadian winters, the 3-in-1 maternity winter coat was conceived.

What are the most popular and/or newest products from Modern Eternity?

Because of the varied lifestyles of our clientele which range from working professionals, to active outdoor enthusiasts, to style queens. All styles are popular in their respective categories.  The winter polyfill coats MEPC006 and MEPC007, are practical car coats with equal characteristic balance between lightweight and warmth, while our MEP003 down filled parkas are loved for their superior insulation properties. Our wool styles MEC004 and MEC022 are stylish practical career maternity mom office attire. What sets Modern Eternity apart from other maternity clothing companies in the marketplace?

As mentioned above, what defines Modern Eternity, is the thought and design put into a prospective moms lifestyle. Modern Eternity’s patented 3 in 1 maternity panel technology which permits its outerwear to be worn both pre-natal and post-natal is a prime example of balance between design, comfort, pragmatic affordability and love.  Looking good, feeling good provides empowerment which is all about expression of freedom and lifestyle. All our maternity clothes, including our maternity pre/post natal nursing tops and maternity dresses, strike this same aforementioned balance. Be Modern, Be Eternal!

What can parents expect from Modern Eternity at the Chicago Baby Show? We are excited and looking forward to meeting all the prospective parents at the Chicago Baby Show. They are welcome to stop by our booth, chat, discover, and try on our products. We will have a select range of styles to showcase (full range can be seen on our website), which can be tried on for size and fit. We will gladly answer any questions they have and demonstrate how the “baby in, baby out, baby free” 3-in-1 maternity technology works.

We enjoy the trade shows because it gives us a chance to personally interact with our customers and get feedback and suggestions from them. Since we are living in an increasingly digital world, this type of person-to-person interaction is becoming more and more rare. To learn more about Modern Eternity, check out