nutureOne provides superior sleep position products that help babies sleep better and more safely. With two tried and true methods of properly aligning baby for maximum sleep benefits, nurtureOne is the perfect choice for the safety and comfort of your precious newborn.
nurtureOne will be at the 2017 Chicago Baby Show, on August 26 and 27, at Navy Pier, when the nation’s largest show for expectant and new families comes to Chicagoland. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the Chicago Baby Show will welcome thousands of expectant and new parents from Chicago, the surrounding suburbs, and beyond!
Tickets to the Chicago Baby Show are $30 per family, and $20 per individual.
To learn more about nurtureOne, we spoke with Gail Behn, a member of the company’s team.
For someone unfamiliar with nurtureOne, how would you describe the company’s mission and core offerings?
Our Moto: START OUT RIGHT, SLEEP TIGHT.
In the 14 years since its inception, based on feedback from parents and caregivers of the thousands of babies that have used the nest, NurtureOne has proved to be an outstanding tool for settling fussy babies and encouraging sleep association.
Other sleep position products on the market that have been designed by baby product manufacturers, or moms trying to create something to help their babies sleep well, while perhaps resembling our products cannot even begin to compare with NutureOne in terms of many important features. The NurtureOne nest has been used in the NICUs for 14 years. It has been tried and tested over many years and has a 150-page thesis to substantiate its benefits and its importance for the sensory environment of newborn babies. This alone sets it apart from purely commercial products. Over the past 14 years, NurtureOne has never had an adverse comment from any parents and never has a baby been at risk: quite the contrary, the nest provides a very secure environment. It’s the parents who extoll the true value of the nest, its benefits and how it makes life in the first months of a new baby’s life so much easier and less stressful.
Tell us about the company’s background. When did it start and how has it evolved since then?
The NurtureOne nest was developed by occupational therapists at one of the top teaching hospitals, namely the University of Stellenbosch Medical Wing Tygerberg Hospital in Cape Town, South Africa. The focus was on premature babies in the NICU and how to make their transition from womb to world less traumatic by providing a sensory developmental approach in an extremely nurturing environment. The NurtureOne nest was found to be so beneficial to premature babies that it was offered to parents with full term babies.
What are the most popular and/or newest products from nurtureOne?
NurtureOne has two products only that never change, the nest, and the wedge that goes under the head of the nest.
The NurtureOne nest is covered in two layers of organic cotton, with very loosely filled synthetic fillers to facilitate washing and lightness. The wedge has a removable organic cotton cover.
What sets nurtureOne apart in the baby marketplace?
So why the NurtureOne nest:
1. It simulates the womb environment by providing boundaries but allows for movement and hands to midline for self-soothing practices.
2. Promotes a natural solution to settling and sleep issues as opposed to medication.
3. Makes transitioning from arms to crib seamless, so that the neonate is not disturbed, giving parents their much-needed sleep.
4. Has specific benefits for premature babies that need to be handled as sensitively as possible.
5. Extremely light and portable, making it ideal for taking along wherever the baby goes thus encouraging sleep association.
6. Keeps baby contained while breast or bottle feeding, then hushing to sleep in mom’s arms before transferring to crib.
7. Ideal for co-sleeping.
8. Helps prevent flat head syndrome.
What can parents expect from nurtureOne at the Chicago Baby Show?
Our stand will have our product, a full demonstration on how to use it, the reasons for its development, backed by our 150-page thesis substantiating the benefits of NurtureOne, along with a full safety testing report. The NurtureOne nest can be purchased from our stand using either credit card or cash or can be ordered online and shipped.