Your Whole Family Can Snack Healthily With RXBAR’s New Kids Line

Snack Healthily With RXBAR's New Kids Line

Looking for an all-natural protein bar for you and your kids? RXBAR, one of the industry’s leading whole food bar companies, recently launched its kids’ bar line! Just like its regular bars for adults, RXBAR Kids bars contain ingredients such as dates, egg whites, and nuts so you can feel good about what your family is eating.

RXBAR will be at the 2017 Chicago Baby Show, on August 26 and 27, at Navy Pier, when the nation’s largest show for expectant and new families comes to Chicagoland. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the Chicago Baby Show will welcome thousands of expectant and new parents from Chicago, the surrounding suburbs, and beyond!

Tickets to the Chicago Baby Show are $30 per family, and $20 per individual.


To learn more about RXBAR, we spoke with Alyssa Sierra, the company’s event coordinator.

For someone unfamiliar with RXBAR, how would you describe the company’s mission and core offerings?

RXBAR is a real, whole food protein bar that’s made with egg whites, fruit, and nuts. It’s packed with 12 grams of protein and is dairy-free, soy-free, and gluten-free. The bars also contain zero added sugars, with all sugar occurring naturally from dates and other fruit.

RXBAR is all about being real and upfront with our products. We print our core ingredients on the front of the packaging so consumers know exactly what they’re eating. We wanted to create a product that’s convenient and something people can feel good about eating. Because of this, we’re committed to producing the highest quality and most transparent protein bars.

Tell us about the company’s background. When did it start and how has it evolved since then?

In 2013, childhood best friends Peter Rahal and Jared Smith saw an opportunity to bring a clean protein bar to CrossFit athletes. From humble beginnings in their parent’s kitchen, a 5-quart mixer and $10K, they launched RXBAR. Peter and Jared went door-to-door building the business that today is a thriving company.

With national distribution and partners such as Trader Joe’s, Whole Foods, Target and Amazon, RXBAR serves millions of customers who are looking for clean labels. RXBAR is now the #3 bar in the natural channel and experiencing over 700% year of year growth.

What are the most popular and/or newest products from RXBAR?

Our top-selling regular RXBAR flavors are Chocolate Sea Salt and Blueberry. The newest flavors in the RXBAR line include Mixed Berry, Chocolate Chip, and Peanut Butter Chocolate.

We also launched our brand new RXBAR Kids line in June. These bars are a clean snack bar made with the same high-quality, real food ingredients as our regular RXBARs – except they’re designed specifically for kids. They are a delicious, clean, and convenient snack that kids love.

RXBAR Kids comes in three flavors: Chocolate Chip, Apple Cinnamon Raisin, and Berry Blast.

What sets RXBAR apart in the protein bar marketplace?

RXBAR is different from other protein bars in the marketplace for a few reasons:

  • We use real, whole food ingredients
  • We use egg white as our protein source; most other bars use whey, soy, or plant protein
  • We use dates as the base of our bar which acts as a natural sweetener so therefore we have absolutely zero added sugar
  • RXBARs have a very short list of ingredients
  • Our brand is very straightforward and direct; we want to be very transparent about the simple ingredients we use in our bar
  • Our bars are gluten-free, soy-free, and dairy-free

What can parents expect from RXBAR at the Chicago Baby Show?

Parents can expect to sample and enjoy a variety of our RXBAR and RXBAR Kids flavors.

To learn more about RXBAR, check out