Looking for a portable and effective way to soothe your baby? Tranquilo Mat is a travel-friendly vibrating mat designed to easily transition your baby from womb to world. The lightweight pad’s motion and womb-like sounds relax cholic-y infants thereby giving new parents’ arms a rest!
Tranquilo Mat will be at the 2017 Chicago Baby Show, on August 26 and 27, at Navy Pier, when the nation’s largest show for expectant and new families comes to Chicagoland. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the Chicago Baby Show will welcome thousands of expectant and new parents from Chicago, the surrounding suburbs, and beyond!
Tickets to the Chicago Baby Show are $30 per family, and $20 per individual.
To learn more about Tranquilo Mat, we spoke with Ashley Robinson, the company’s co-founder and COO.
For someone unfamiliar with Tranquilo Mat, how would you describe the company’s mission and core offerings?
Tranquilo, Inc.’s mission is to help parents enjoy every minute with their babies through innovative soothing solutions designed to help calm babies and support their sleep. Aimed to create a less chaotic life for modern parents, Tranquilos products are portable, versatile, and easy to use for on-the-go soothing.
Our keystone product, Tranquilo Mat, is a portable, vibrating mat that soothes baby in the crib, stroller, or on-the-go in a carrier. The mat helps baby transition from a mother’s womb to the world during the “fourth trimester” after birth. No longer snug inside the womb with its soothing, constant motion and sounds, babies miss the strong “whoosh” of mom’s heartbeat and the gentle jostle of every move she makes. The Tranquilo Mat provides the reassurance of the womb by mimicking a mom’s heartbeat and motions through gentle vibrations and soft sounds.
The mat is easy to use during naps, bedtime, and mid-day meltdowns, and it is especially good for colicky babies. Existing soothing products such as mechanical swings or vibrating chairs lack portability and versatility.
There are two Tranquilo Mat sizes available. The large Tranquilo Mat (dimensions L23 ¼ in x 12 in x ¾ in) is best used for bassinets, cribs, pack and plays, activity mats, and playpens while the small mat (dimensions L11 ¼ in x 9 in x ¾ in) is perfect for baby carriers, strollers, car seats (used over baby after he or she has been properly buckled in), and other smaller portable devices.
Tell us about the company’s background. When did it start and how has it evolved since then?
Tranquilo Mat was invented by a “Crying Baby” Specialist! Early in her career as a maternity nurse, Melissa Gersin (inventor of Tranquilo Mat) became a certified Happiest Baby Educator, using the famous soothing 5 S’s outlined in The Happiest Baby on the Block book. After learning these methods, Melissa brought these techniques back to the hospital nursery and earned the nickname “The Baby Whisperer” among her fellow nurses. Teaching the techniques to thousands of first-time parents, Melissa saw how difficult it was for parents to execute them consistently while also adjusting to life with a new baby. One night while caring for a group of infants, Melissa was unable to pick up all the babies to soothe them. Instead, she used each hand and foot to manually rock multiple bassinets and incubators all while “Shhh-ing” at full volume. That’s when the idea struck and Tranquilo Mat was born.
After years of prototyping and safety and validity testing, Tranquilo Mat formally launched in 2016 with our first version of the product. Listening to customer feedback, we made significant improvements to our product in 2017. In February 2017, we were aired on ABC’s Shark Tank which launched our business into the national spotlight! We’ve seen a tremendous growth in sales since, which in tandem supported a growth in our team! We now have a total eight team members, all women, who help build our company!
What are the most popular and/or newest products from Tranquilo Mat?
In August 2017, we’re launching our first line of decorative mat covers that include fun and fashionable prints (just in time for the Chicago Baby Show). The covers are made with premium and soft fabric. We’re excited to have the Tranquilo Mat match baby’s nursery or style and offer parents the option of a spare cover when baby has an accident!
What sets Tranquilo Mat apart in the baby marketplace?
As an industry-disruptive and innovative product, Tranquilo Mat is unlike any other product on the market. Many parents attempt to soothe their fussy babies by driving around the block or endlessly bouncing them up and down, but these techniques are exhausting for already overwhelmed and sleep-deprived parents. Unlike vibrating swings or chairs, Tranquilo Mat can easily go anywhere that baby goes. It’s lightweight, flexible, and can roll up to fit in any diaper bag. Bulky swings are a hassle to take across town to grandma’s house, let alone on a plane or to a restaurant. Tranquilo’s patented, lightweight mat is the perfect solution for today’s busy, on-the-go parents. Tranquilo Mat calms a crying baby in anytime, anywhere – in a crib, car seat, baby carrier, and even in a parent’s arms. Whether used as a sleep aid or for colic, Tranquilo has countless uses.
What can parents expect from Tranquilo Mat at the Chicago Baby Show?
We’re excited to show Chicago parents the soothing powers of Tranquilo Mat! Parents should stop by to see first-hand how it calms babies because more than a few fussy babies will need some soothing after a long day at the event. In the past, we’ve had a few accidental live demos and parents are always in awe of how quickly and effectively it gets baby to settle. The decorative covers will be released for parents to purchase along with show specials and some fun bibs for families to take home! You always need more bibs!